Fast forward promoting Romania

Fast forward promoting Romania

5 min read

Why do we think fast forward is better? And why do we feel the need to give too many information and see as many places as possible?

Why all these (rhetorical) questions you might wonder, here is the situation:

There was a group of bloggers invited to promote Romania [a small group – note this detail because it is important]. They are told that the trip included stops in Bucharest, villages and nature.

What happened?

  •  It was a fast forward trip whilst the group checked the big cities: Bucharest, Brasov with a stop at Bran castle of course, Sibiu and Sighişoara. The usual, classic tour. Except Bucharest, in all the other cities the group arrived late and left early in the morning.

And now I wonder myself: What’s the point in checking as many places as you can if you don’t have the time to really see them?

As I know, especially for a blogger is very important to have enough time for photos/videos.

Moreover, they were told the trip included nature and villages and they actually visited the big cities, had a classical tour and lots of history 🙂

  • The food menu was created considering the preference of one person (who was the exception in this case). How does this work? We “punish” everybody because of the culinary preferences of one person?
    Even more, they were offer only traditional food, until they had enough.
    Don’t get me wrong, I always support (and promote) the idea that guests/tourists should taste our local food and products, but you also need to know when too much is too much.
  • The group informed the guide in a polite and tactful manner that they would like some changes in the itinerary (closer to what they received as info): to stop at least in one village, to have more time for photos, etc, but the schedule could not be adapted.

What are the lessons learned from this (real) case study?

    1. Try to understand the needs of your guests, especially if they are bloggers
      If you invite a group of bloggers start by doing your homework. Analyze each profile to know what they write about, the niche they address on their blog, etc. If they have different interests, create a more general itinerary so that you can fit all the needs. Simply put: if somebody writes about hotels and relaxation, chances are he/she won’t be interested in trekking.
    2. Draft the itinerary not based on the idea that “you know better”, but based on their needs (I know, in a way we’re back to no.1)
      It’s a waste of money and energy to deliver a classical tour to show them what you think is the best we have to offer. Or even worse, choose the itinerary depending on the best sales in your agency without looking at other options. Maybe they are not interested in those topics. And then it’s a waste of time for everyone. Furthermore, it creates a lot of frustrations: for the guide because he/she will be always in the middle between the group and the organizing travel agency and bloggers will be frustrated because they did not participate in activities that are more suitable for their blog (their niche).
    3. Give them free time
      If for the tours with the regular tourists I always say that the schedule should not be too tight, for bloggers I think free time it’s even more important. They will use it for photography, video or just for exploring other places. Let them breathe a little bit and you will see more of their personal touch in their posts.
    4. Adapt on the go
      If there is such a huge gap between the designed itinerary and what the group wants, try to adapt yourself on the go (because we are not talking about a usual group whom you sold a package and you need to deliver exactly as you described it). If you remain stubborn and inflexible, it doesn’t solve anything. Besides, you will have unhappy guests. And let’s not forget we’re talking about a small group. In the case of small groups, I think you can adapt much more easily (with the agreement of the agency, of course).

That does not mean you will not have a good coverage of blog posts (remember, we’re talking about professionals here).

But think about an article on a series of cities that the guests only saw in the evening and early in the morning (when all the places and points of interest were closed anyway) compared to an article about their personal experience in Romania in which they had the time to know better the places, the people, etc. Would there be any difference?

2018-12-29T13:51:30+00:00 October 1st, 2018|Tags: |0 Comments

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